@font-face{font-family:Montserrat;src:url('assets/montserrat.woff2') format('woff2');font-weight:400;font-style:normal;font-display:swap}
@font-face{font-family:Montserrat;src:url('assets/montserrat-bold.woff2') format('woff2');font-weight:700;font-style:normal;font-display:swap}
:root{--paper:#f7f5f0;--sand:#e8e3da;--ink:#262626;--muted:#726f68;--olive:#333b35;--line:#d8d3c9;--serif:Georgia,'Times New Roman',serif;--gutter:clamp(24px,6.2vw,104px)}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:100px}body{margin:0;background:var(--paper);color:var(--ink);font-family:Montserrat,Arial,sans-serif;-webkit-font-smoothing:antialiased}button,input{font:inherit}button,a{-webkit-tap-highlight-color:transparent}a{color:inherit;text-decoration:none}button{color:inherit}button:not(:disabled),summary{cursor:pointer}img{display:block;max-width:100%;height:auto}figure,p,h1,h2,h3,h4{margin:0}p{font-size:14px;line-height:1.85}button{border:0}svg{width:24px;height:24px;fill:none;stroke:currentColor;stroke-width:1.25;stroke-linecap:round;stroke-linejoin:round}h1,h2,h3,h4{font-weight:400}h2{font-size:clamp(36px,4.3vw,65px);line-height:1.13;letter-spacing:-2.9px}h2 em,h3 em{font-family:var(--serif);font-weight:400}h3{font-size:24px;line-height:1.3;letter-spacing:-.7px}strong{font-weight:700}::selection{background:#c8d0bf;color:#20271f}:focus-visible{outline:2px solid #85744d;outline-offset:6px}.svg-library{position:absolute;width:0;height:0;overflow:hidden}.container{width:100%;max-width:1600px;margin-inline:auto;padding-inline:var(--gutter)}.section{padding-top:128px;padding-bottom:128px}.eyebrow{font-size:9px;line-height:1.5;letter-spacing:2.1px;font-weight:700}.section-label{display:flex;gap:22px;margin-bottom:34px;align-items:center}.section-label>span{font-size:10px;letter-spacing:1px;color:#878579}.section-top{display:flex;justify-content:space-between;align-items:flex-end;gap:70px;margin-bottom:64px}.section-aside{max-width:330px;font-size:13px;color:var(--muted)}.body-copy{margin-top:30px;max-width:480px}.body-copy p+p{margin-top:18px}.text-link{display:inline-flex;align-items:center;justify-content:space-between;gap:26px;font-size:11px;line-height:1.5;letter-spacing:.3px}.text-link>svg{width:24px;transition:transform .2s}.text-link:hover>svg{transform:translateX(4px)}.text-link:hover{text-decoration:underline;text-underline-offset:5px}.round-arrow{width:43px;height:43px;display:inline-flex;border:1px solid currentColor;border-radius:100%;align-items:center;justify-content:center;font-size:20px;transition:transform .25s}.text-link:hover .round-arrow{transform:translateY(4px)}.concept-tag{display:inline-block;border:1px solid #a9a698;padding:7px 10px;font-size:8px;letter-spacing:1.35px;line-height:1.6;font-weight:700}.fine-print{font-size:11px;line-height:1.8;color:var(--muted)}.skip-link{position:fixed;top:10px;left:10px;z-index:100;padding:16px;background:white;transform:translateY(-150%)}.skip-link:focus{transform:none}
.site-header{height:100px;display:flex;align-items:center;gap:26px;padding:0 var(--gutter);position:absolute;left:0;top:0;right:0;z-index:50;color:#fff;transition:background .3s,color .3s,height .3s;border-bottom:1px solid #ffffff2e}.brand{position:relative;width:88px;height:62px;display:flex;align-items:center;flex-shrink:0}.brand img{width:88px;height:auto}.brand-dark{position:absolute;opacity:0;left:0;top:7px}.header-partner{display:flex;gap:24px;align-items:center;font-size:11px;letter-spacing:2px;line-height:1.4}.header-partner small{display:block;font-size:7px;letter-spacing:3.2px;margin-top:4px}.partner-cross{font-size:24px;font-weight:400;opacity:.45;letter-spacing:0}.desktop-nav{margin-left:auto;display:flex;gap:32px;align-items:center;font-size:10px}.desktop-nav a{white-space:nowrap;transition:opacity .2s}.desktop-nav a:hover{opacity:.65}.nav-cta{border-bottom:1px solid #ffffff79;padding-bottom:8px;margin-bottom:-8px}.nav-cta span{margin-left:10px;font-size:16px}.site-header.scrolled{position:fixed;height:78px;color:var(--ink);background:#f7f5f0f5;backdrop-filter:blur(12px);border-color:var(--line);animation:header-in .3s ease-out}.scrolled .brand-light{opacity:0}.scrolled .brand-dark{opacity:1}.scrolled .nav-cta{border-color:var(--ink)}.reading-progress{position:absolute;bottom:-1px;left:0;height:2px;width:0;background:#9d8c69}.menu-toggle{display:none}.mobile-nav[hidden]{display:none}
.hero{position:relative;min-height:820px;height:min(980px,100svh);color:#fff;background:#343b36;overflow:hidden}.hero-photo{position:absolute;inset:0 0 0 34%}.hero-photo img{width:100%;height:100%;object-fit:cover;object-position:center 62%}.hero-shade{position:absolute;inset:0;background:linear-gradient(90deg,#303730 0%,#303730fa 24%,#3037307a 48%,#30373000 74%),linear-gradient(0deg,#1c231e80,transparent 28%)}.hero-content{position:relative;z-index:2;padding-top:175px}.hero-eyebrow{display:flex;gap:14px;align-items:center;font-size:8px;letter-spacing:2.1px;color:#dfdfd3}.short-line{width:27px;height:1px;background:#c6b89c}.hero h1{font-size:clamp(68px,7.4vw,116px);line-height:.99;letter-spacing:-5px;margin-top:28px}.hero h1 span{font-family:var(--serif);font-style:italic;letter-spacing:-3px;color:#d5d4bd}.hero-description{font-size:12px;line-height:1.85;max-width:350px;margin:27px 0 22px;color:#e4e5df}.light-link{color:#f4f3eb}.hero-bottom{position:absolute;z-index:3;bottom:30px;left:0;right:0;display:flex;align-items:center;justify-content:space-between}.hero-bottom p{font-size:8px;letter-spacing:1.25px}.hero-bottom p span{margin:0 12px;opacity:.5}.hero-note{font-family:var(--serif);font-style:italic;font-size:16px;color:#f3f0e7}.hero-photo-label{position:absolute;right:25px;top:50%;writing-mode:vertical-rl;font-size:7px;letter-spacing:2.1px;color:#ffffffc9}
.opportunity{display:grid;grid-template-columns:1fr 1fr;gap:10%;align-items:center}.opportunity-copy h2{font-size:clamp(42px,4.9vw,74px)}.signature-line{margin-top:34px;padding-top:22px;border-top:1px solid var(--line);font-size:15px;line-height:1.7}.signature-line strong{font-weight:400;font-family:var(--serif);font-size:23px;font-style:italic}.photo-frame{overflow:hidden;background:var(--sand);aspect-ratio:4/5}.photo-frame img{width:100%;height:100%;object-fit:cover}.opportunity-visual{align-self:start;padding-top:56px}.opportunity-visual figcaption{display:flex;justify-content:space-between;gap:12px;padding-top:14px;font-size:7px;letter-spacing:.9px;line-height:1.8}.opportunity-visual figcaption span:last-child{white-space:nowrap;color:var(--muted)}
.partnership{background:var(--sand)}.partnership-inner{display:grid;grid-template-columns:1fr 1fr;gap:55px 9%}.partnership-heading h2{font-size:clamp(38px,4.3vw,62px)}.partnership-intro{padding-top:51px}.partner-columns{display:grid;grid-template-columns:1fr 1fr;margin-top:42px;gap:35px;border-top:1px solid #c8c2b5;padding-top:24px}.partner-name{font-size:10px;letter-spacing:1.8px}.partner-columns p{font-size:11px;line-height:1.9;margin-top:17px;color:#615f57}.partnership-image{grid-column:1/-1;position:relative;overflow:hidden}.partnership-image img{width:100%;aspect-ratio:3.9;object-fit:cover}.partnership-image::after{content:'';position:absolute;inset:0;background:linear-gradient(90deg,#202d2359,transparent 80%)}.partnership-image figcaption{position:absolute;left:40px;bottom:30px;z-index:2;font-size:15px;line-height:1.5;color:white;text-shadow:0 1px 12px #0005}.partnership-image figcaption strong{font-family:var(--serif);font-size:24px;font-weight:400;font-style:italic}
.journey .section-top{align-items:end}.micro-instruction{display:block;font-size:8px;letter-spacing:1.3px;margin-top:22px}.journey-tabs{display:grid;grid-template-columns:repeat(6,1fr);position:relative;padding:18px 0 34px}.journey-tabs::before{content:'';position:absolute;height:1px;background:var(--line);top:46px;left:7%;right:7%}.journey-step{position:relative;background:none;text-align:center;padding:0 8px;display:flex;flex-direction:column;align-items:center}.step-marker{height:57px;width:57px;display:flex;align-items:center;justify-content:center;border:1px solid var(--line);border-radius:50%;background:var(--paper);transition:background .25s,color .25s,border-color .25s}.step-marker svg{width:25px;height:25px}.step-break{display:block}.step-no{display:block;color:#827f73;font-size:8px;letter-spacing:1px;margin-top:18px;margin-bottom:10px}.step-name{font-size:11px;line-height:1.6;letter-spacing:-.2px}.journey-step.active .step-marker{background:var(--olive);color:white;border-color:var(--olive)}.journey-step.active .step-name{font-weight:700}.journey-step:hover .step-marker{border-color:var(--olive);transform:translateY(-3px)}.journey-panel{background:#ebe9e0;display:grid;grid-template-columns:145px 1fr 70px;gap:30px;align-items:center;padding:40px 46px;min-height:245px;border:1px solid #e1dfd4}.journey-panel-index{font-family:var(--serif);font-style:italic;font-size:99px;line-height:1;color:#bdbfae;letter-spacing:-6px}.journey-panel-content>.eyebrow{font-size:8px;letter-spacing:1.4px;color:#676d5e}.journey-panel h3{font-size:29px;letter-spacing:-1.1px;margin:9px 0 12px}.journey-panel p:not(.eyebrow){font-size:12px;max-width:610px}.journey-panel .text-link{margin-top:16px;font-size:9px;gap:14px}.journey-next{width:46px;height:46px;background:transparent;border:1px solid #abae9b;border-radius:50%;display:flex;align-items:center;justify-content:center;justify-self:end;transition:background .2s}.journey-next:hover{background:#dadccf}.journey-caption{font-family:var(--serif);font-style:italic;font-size:22px;text-align:center;margin-top:34px;color:#666957}.journey-caption strong{font-weight:400;color:var(--ink)}
.advertising{background:#ebe7df}.editorial-grid{display:grid;grid-template-columns:1fr 1fr;gap:70px 11%;align-items:start}.campaign-timing{padding-top:10px}.campaign-timing>.eyebrow{padding-bottom:27px;border-bottom:1px solid #cbc6b9}.wave{display:flex;gap:26px;padding-top:30px}.wave-index{font-family:var(--serif);font-size:31px;line-height:1;color:#8b8b75;font-style:italic}.wave h3{font-size:21px}.wave p{font-size:12px;margin-top:10px;color:#67645b;max-width:320px}.timing-example{padding:30px 0 4px 54px}.timing-example h4{font-size:15px;margin-top:15px;margin-bottom:23px}.month-line{display:flex;justify-content:space-between;font-size:8px;letter-spacing:1.3px}.timeline-bar{position:relative;height:24px;margin:14px 0 8px;border-top:1px solid #bdbbae;border-bottom:1px solid #bdbbae;background:repeating-linear-gradient(to right,transparent 0,transparent calc(12.5% - 1px),#c9c5b9 calc(12.5% - 1px),#c9c5b9 12.5%)}.timing-window{position:absolute;left:24%;width:43%;top:-1px;bottom:-1px;background:#727c61;opacity:.85}.valentine-point{position:absolute;left:90%;top:-6px;width:1px;height:34px;background:#6d5446}.window-caption{display:flex;justify-content:space-between;font-size:8px;gap:8px;line-height:1.7;color:#696b59}.timing-example>p{font-size:11px;line-height:1.8;color:#6e6b60;margin-top:19px}.campaign-timing>.fine-print{padding-top:24px;margin-top:28px;border-top:1px solid #cbc6b9}.statement-line{grid-column:1/-1;text-align:center;font-size:39px;letter-spacing:-1.1px;border-top:1px solid #cbc6b9;padding-top:48px;margin-top:5px;line-height:1.3}.statement-line em{font-family:var(--serif)}
.digital{background:#eeeee8;overflow:hidden}.digital .section-top{margin-bottom:60px}.device-stage{position:relative;max-width:1080px;margin:0 auto;padding:0 115px 0 10px}.laptop{width:100%;position:relative;padding-bottom:18px}.laptop-screen{border:9px solid #313432;border-bottom-width:17px;border-radius:15px 15px 4px 4px;background:white;overflow:hidden;box-shadow:0 20px 35px #33372c16}.browser-bar{height:25px;display:flex;align-items:center;justify-content:space-between;padding:0 12px;background:#e9e9e5;font-size:6px;letter-spacing:1px;color:#6c7065}.browser-dots{display:flex;gap:4px}.browser-dots i{height:4px;width:4px;border-radius:50%;background:#b5b8ad}.browser-lock{font-size:12px}.mock-header{display:flex;align-items:center;justify-content:space-between;gap:10px;padding:14px 25px;font-size:5px;letter-spacing:.5px}.mock-header img{width:48px}.mock-header button{font-size:5px;background:transparent;border-bottom:1px solid #353a2e;padding:5px 0}.mock-hero{position:relative;height:240px;overflow:hidden;background:#756951}.mock-hero>img{width:100%;height:100%;object-fit:cover;object-position:75% center}.mock-hero-shade{position:absolute;inset:0;background:linear-gradient(90deg,#20291be6,#20291b05 86%)}.mock-hero-copy{position:absolute;left:30px;top:48px;color:white}.mock-hero-copy>span{font-size:5px;letter-spacing:1.6px}.mock-hero-copy h3{font-size:37px;line-height:1.1;letter-spacing:-1.5px;margin-top:13px}.mock-hero-copy button{font-size:6px;letter-spacing:.8px;padding:11px 13px;margin-top:20px;color:var(--ink);background:var(--paper)}.mock-hero-copy button span{margin-left:18px}.mock-products{display:grid;grid-template-columns:1.5fr 1fr 1fr 1.1fr;align-items:center;padding:12px 28px;gap:15px}.mock-products>div>span{font-family:var(--serif);font-size:13px}.mock-products p{font-size:6px;color:#6e6d62;margin-top:5px}.mock-products>img{width:85px;height:85px;object-fit:contain}.mock-locator-tease{display:flex;flex-direction:column;align-items:center;gap:8px;text-align:center;border-left:1px solid var(--line)}.mock-locator-tease svg{width:20px;height:20px}.mock-locator-tease span{font-size:7px!important;line-height:1.5}.laptop-base{height:14px;position:absolute;bottom:4px;left:-4%;right:-4%;background:linear-gradient(#c4c7c3,#edefea 40%,#aaada7);border-radius:1px 1px 60% 60%}.laptop-base::after{content:'';display:block;width:15%;height:4px;background:#999d93;border-radius:0 0 8px 8px;margin:auto}.phone{position:absolute;right:14px;bottom:-10px;border:6px solid #343735;background:var(--paper);width:172px;border-radius:25px;overflow:hidden;box-shadow:0 18px 35px #181e232b}.phone-speaker{position:absolute;z-index:3;top:0;height:12px;width:55px;left:50%;transform:translateX(-50%);background:#343735;border-radius:0 0 8px 8px}.phone-header{height:55px;display:flex;align-items:center;justify-content:center;padding-top:7px}.phone-header img{width:43px}.phone-hero{height:242px;position:relative;background:#58594c;overflow:hidden}.phone-hero>img{width:100%;height:100%;object-fit:cover}.phone-hero::after{content:'';position:absolute;inset:0;background:linear-gradient(0deg,#242c27b3,transparent 75%)}.phone-hero>div{position:absolute;left:15px;bottom:20px;color:white;z-index:2}.phone-hero span{font-size:5px;letter-spacing:1px}.phone-hero h3{font-size:22px;line-height:1.12;margin-top:6px}.phone>button{font-size:5px;letter-spacing:.5px;margin:14px 12px 6px;width:calc(100% - 24px);padding:13px 5px;background:var(--olive);color:#fff}.phone>p{font-size:5px;text-align:center;padding:2px 0 15px}.concept-caption{text-align:center;margin-top:40px;color:#75766a;font-size:10px;line-height:2}.concept-caption .concept-tag{font-size:7px;padding:4px 8px;margin-right:10px}.digital-copy{margin:55px auto 0;max-width:1050px;display:grid;grid-template-columns:1fr 1fr;gap:70px;border-top:1px solid #cfd0c4;padding-top:35px}.digital-copy p{font-size:12px}.digital-copy p+p{margin-top:16px}
.activation-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:34px}.activation-image{height:auto;aspect-ratio:4/5;position:relative;overflow:hidden;background:var(--sand);margin-bottom:25px}.activation-image>img{width:100%;height:100%;object-fit:cover;transition:transform .8s}.activation-item:hover .activation-image>img{transform:scale(1.025)}.activation-item h3{font-size:20px;letter-spacing:-.5px;margin-bottom:15px;line-height:1.35}.activation-item>p{font-size:12px;line-height:1.85;color:#716e65}.activation-item>p+p{margin-top:14px}.item-number{display:block;font-size:7px;letter-spacing:1.5px;margin-bottom:13px;color:#737366}.merchandising{background:#d8d3c8;display:flex;align-items:center;justify-content:center}.campaign-poster{background:#f9f8f4;width:73%;height:84%;padding:20px 17px 18px;display:flex;flex-direction:column;align-items:center;justify-content:space-between;box-shadow:3px 7px 10px #554c3b1c}.poster-logo{width:56px}.campaign-poster p{font-size:20px;font-family:var(--serif);line-height:1.1;text-align:center;font-style:italic;margin-top:12px}.poster-watch{width:100%;height:auto;max-height:55%;object-fit:contain;mix-blend-mode:multiply}.campaign-poster>span{font-size:5px;letter-spacing:.7px;text-align:center}.visual-caption{position:absolute;bottom:10px;font-size:6px;letter-spacing:1px;color:#6e685b}.retail-statement{text-align:center;font-family:var(--serif);font-size:24px;line-height:1.5;font-style:italic;margin-top:70px}.retail-statement strong{font-family:Montserrat,sans-serif;font-style:normal;font-size:14px;font-weight:400;letter-spacing:.1px}
.network{background:var(--olive);color:var(--paper)}.network-grid{display:grid;grid-template-columns:1.05fr 1fr;gap:11%;align-items:start}.network .section-label>span{color:#bec0ad}.network h2{font-size:clamp(36px,4.2vw,60px)}.network h2 em{color:#c9ceb8}.network .body-copy{color:#d4d7cc}.network .body-copy p{font-size:12px}.growth-cycle{padding-top:52px}.growth-cycle .concept-tag{border-color:#78806d;color:#c7ccb8}.growth-cycle ol{list-style:none;margin:30px 0 26px;padding:0}.growth-cycle li{display:flex;gap:22px;position:relative;padding-bottom:29px}.growth-cycle li::after{position:absolute;content:'';width:1px;background:#8a94725e;left:16px;top:35px;bottom:4px}.growth-cycle li:last-child::after{display:none}.growth-cycle li>span{display:flex;align-items:center;justify-content:center;font-size:8px;width:33px;height:33px;border:1px solid #7d866d;border-radius:50%;flex-shrink:0;color:#c5cdb6}.growth-cycle li>div{padding-top:2px;font-size:15px;line-height:1.5}.growth-cycle li small{display:block;margin-top:7px;font-size:10px;color:#b2b9a5;line-height:1.5}.growth-cycle .fine-print{color:#b2b9a5;border-top:1px solid #6d775f;padding-top:21px;font-size:10px}
.investment{display:grid;grid-template-columns:1fr 1fr;gap:11%;align-items:start}.budget-value{font-size:clamp(72px,8.7vw,132px);letter-spacing:-7px;line-height:1.3;margin-top:64px;white-space:nowrap}.budget-value>span{display:block;font-size:8px;letter-spacing:1.4px;line-height:1.7;margin-top:15px}.budget-caption{border-top:1px solid var(--line);margin-top:45px;padding-top:25px;display:flex;gap:22px;align-items:center}.tiny-star{font-size:40px;color:#8b9279}.budget-caption p{font-size:12px;color:#777364;line-height:1.7}.investment-copy{padding-top:49px}.investment-copy h2{font-size:clamp(37px,4.2vw,59px);margin-bottom:28px}.investment-copy>p{font-size:12px;color:#716e65;margin-top:17px}.budget-priorities{margin:26px 0 22px;border-top:1px solid var(--line)}.budget-priorities>div{display:flex;gap:20px;border-bottom:1px solid var(--line);padding:15px 0;align-items:center}.budget-priorities span{font-size:8px;color:#8b8b7c}.budget-priorities p{font-size:11px;line-height:1.5}.investment-copy>.fine-print{font-size:10px}
.measurement{background:#ebe9e1}.metrics-list{display:grid;grid-template-columns:1fr 1fr;gap:0 70px}.metrics-list>div{padding:26px 0;border-top:1px solid #ceccbf;display:flex;gap:20px;align-items:center}.metrics-list>div>span{font-size:8px;color:#7d8171;align-self:flex-start;padding-top:4px}.metrics-list p{font-size:15px;line-height:1.4;letter-spacing:-.2px}.metrics-list small{display:block;font-size:10px;line-height:1.8;color:#77766a;margin-top:8px;letter-spacing:0}.metrics-list svg{width:25px;height:25px;margin-left:auto;flex-shrink:0;color:#7f856e}.measurement-note{display:flex;gap:17px;max-width:780px;margin:48px auto 0;padding:23px 28px;border:1px solid #c7c7b7;font-size:11px;color:#6e7362;line-height:1.8}.measurement-note>span{font-size:23px;line-height:1}
.together-banner{position:relative;min-height:540px;overflow:hidden;color:white;background:#59614e}.together-banner>img{position:absolute;width:100%;height:100%;object-fit:cover;object-position:center}.together-overlay{position:absolute;inset:0;background:linear-gradient(90deg,#222b25da,#222b2585 50%,#222b2510)}.together-banner-copy{position:relative;padding-top:95px;padding-bottom:80px}.together-banner .section-label>span{color:#d2d4c6}.together-banner h2{font-size:clamp(43px,5.5vw,80px);max-width:850px}.together-banner h2 em{color:#eceddc}.together-banner-copy>p:last-child{max-width:380px;margin-top:26px;font-size:12px;color:#f5f3e9}.discussion{display:grid;grid-template-columns:.8fr 1.2fr;gap:12%;padding-bottom:85px}.discussion-intro h3{font-size:37px;line-height:1.2;letter-spacing:-1.5px;margin-top:28px}.discussion-intro>p:not(.eyebrow){font-size:12px;color:#787569;margin-top:25px;max-width:260px}.discussion-label{display:block;font-size:7px;letter-spacing:1.4px;border-top:1px solid var(--line);padding-top:20px;margin-top:32px}.discussion-questions details{border-top:1px solid var(--line)}.discussion-questions details:last-child{border-bottom:1px solid var(--line)}summary{list-style:none;display:flex;align-items:center;gap:18px;padding:23px 0}summary::-webkit-details-marker{display:none}summary>span{font-size:8px;color:#828575;align-self:flex-start;padding-top:3px}summary>h4{font-size:12px;line-height:1.7;font-weight:400;max-width:445px}summary>b{font-weight:400;font-size:20px;line-height:1;margin-left:auto;color:#777e65;transition:transform .2s}details[open] summary>b{transform:rotate(45deg)}details[open] summary{padding-bottom:12px}.discussion-questions details>p{padding:0 35px 23px 33px;font-size:11px;line-height:1.8;color:#757365}.closing{display:flex;justify-content:space-between;align-items:flex-end;padding-bottom:100px}.closing h2{font-size:clamp(64px,9vw,137px);line-height:1;letter-spacing:-5px}.closing h2 em{color:#717a60}.back-top{display:flex;align-items:center;gap:26px;font-size:10px;padding-bottom:9px}.back-top:hover .round-arrow{transform:translateY(-4px)}.footer{border-top:1px solid var(--line);padding:40px 0;background:#efece5}.footer>.container{display:flex;gap:33px;align-items:center}.footer img{width:75px}.footer>div>div>span{font-size:8px;letter-spacing:1.4px}.footer>div>div>p{font-size:9px;color:#747267;margin-top:6px}.footer-meta{margin-left:auto;font-size:7px;letter-spacing:1.2px;color:#7c786e;line-height:2;text-align:right}
.locator-dialog{background:var(--paper);color:var(--ink);border:0;padding:50px;max-width:560px;width:calc(100% - 40px);max-height:90svh;overflow:auto}.locator-dialog::backdrop{background:#182019a8;backdrop-filter:blur(4px)}.dialog-close{position:absolute;right:18px;top:12px;font-size:28px;background:none;padding:0 8px}.dialog-pin{display:block;width:40px;height:40px;margin:32px 0 20px;color:#7b856b}.locator-dialog>.eyebrow{font-size:8px}.locator-dialog h2{font-size:43px;margin:18px 0 23px;letter-spacing:-1.5px}.locator-dialog>p:not(.eyebrow){font-size:12px;color:#6e7064}.locator-dialog ol{font-size:12px;padding-left:18px;line-height:2.4;margin:22px 0}.locator-dialog>.fine-print{font-size:10px!important;border-top:1px solid var(--line);padding-top:20px}.solid-button{display:flex;justify-content:space-between;align-items:center;gap:30px;background:var(--olive);color:white;padding:16px 20px;font-size:10px;margin-top:25px}.reveal{opacity:1;transform:none}.motion-ready .reveal{opacity:0;transform:translateY(20px);transition:opacity .8s ease,transform .8s ease}.motion-ready .reveal.visible{opacity:1;transform:none}
@keyframes header-in{from{transform:translateY(-100%)}to{transform:none}}
@media(min-width:1600px){.site-header{padding-inline:max(var(--gutter),calc((100vw - 1600px)/2 + var(--gutter)))}}
@media(max-width:1150px){:root{--gutter:50px}.desktop-nav{gap:22px;font-size:9px}.site-header{gap:20px}.header-partner{gap:19px;font-size:10px}.hero{min-height:790px}.hero h1{font-size:94px}.section{padding-top:100px;padding-bottom:100px}h2{font-size:46px;letter-spacing:-2px}.opportunity{gap:8%}.opportunity-copy h2{font-size:52px}.opportunity-visual{padding-top:85px}.opportunity .body-copy p{font-size:12px}.partnership-inner{gap:45px 7%}.partnership-heading h2{font-size:43px}.partner-columns{gap:20px}.partnership-intro>p{font-size:12px}.section-top{gap:45px}.section-aside{max-width:280px;font-size:12px}.journey-panel{grid-template-columns:110px 1fr 42px;padding:32px;gap:20px}.journey-panel-index{font-size:85px}.journey-panel h3{font-size:26px}.editorial-grid{gap:60px 8%}.device-stage{padding-right:100px}.mock-hero{height:210px}.mock-hero-copy{top:32px}.mock-hero-copy h3{font-size:33px}.phone{width:155px}.phone-hero{height:207px}.mock-products{gap:10px;padding-inline:20px}.mock-products>div>span{font-size:11px}.mock-products>img{height:74px}.activation-grid{gap:24px}.activation-item h3{font-size:17px}.campaign-poster p{font-size:18px}.network-grid{gap:8%}.network h2{font-size:43px}.budget-value{font-size:91px;letter-spacing:-5px}.budget-value>span{font-size:7px}.investment-copy h2{font-size:43px}.metrics-list{gap:0 45px}.metrics-list p{font-size:13px}.discussion{gap:9%;grid-template-columns:.75fr 1.25fr}.discussion-intro h3{font-size:33px}.closing h2{font-size:100px}}
@media(max-width:900px){:root{--gutter:35px}.desktop-nav{gap:18px}.header-partner{display:none}.site-header{height:88px}.hero-content{padding-top:165px}.hero h1{font-size:86px}.hero-photo{left:27%}.hero-shade{background:linear-gradient(90deg,#303730f7,#303730b8 35%,#30373014 80%),linear-gradient(0deg,#1c231e7d,transparent 35%)}.hero-description{max-width:310px}.section{padding-top:85px;padding-bottom:85px}.opportunity{gap:6%}.opportunity-copy h2{font-size:43px}.signature-line{font-size:12px}.signature-line strong{font-size:20px}.opportunity-visual figcaption{display:block}.opportunity-visual figcaption span{display:block}.opportunity-visual figcaption span:last-child{margin-top:4px}.partner-columns{grid-template-columns:1fr;gap:20px;margin-top:25px}.partner-columns p{margin-top:8px}.partnership-intro{padding-top:48px}.partnership-heading h2{font-size:39px}.partnership-image img{aspect-ratio:3}.section-top{align-items:start;gap:35px}.section-aside{max-width:225px;font-size:11px}.section-top h2{font-size:41px}.step-name{font-size:10px}.journey-panel{grid-template-columns:80px 1fr 35px;gap:20px;padding:27px}.journey-panel-index{font-size:70px}.journey-panel h3{font-size:24px}.journey-panel p:not(.eyebrow){font-size:11px}.journey-next{width:35px;height:35px}.advertising h2{font-size:43px}.advertising .body-copy p{font-size:12px}.wave{gap:17px}.wave h3{font-size:18px}.wave p{font-size:11px}.timing-example{padding-left:0}.campaign-timing>.eyebrow{font-size:8px}.statement-line{font-size:34px}.device-stage{padding-right:80px}.laptop-screen{border-width:7px;border-bottom-width:11px}.mock-header{padding:10px 15px;font-size:4px}.mock-header button{font-size:4px}.mock-header img{width:38px}.mock-hero{height:185px}.mock-hero-copy h3{font-size:30px}.mock-hero-copy{left:22px;top:30px}.mock-hero-copy>span{font-size:4px}.mock-products{grid-template-columns:1.5fr 1fr 1fr;padding:8px 16px}.mock-products>img{height:65px}.mock-locator-tease{display:none}.phone{width:135px;border-width:5px;right:0;border-radius:20px}.phone-header{height:43px}.phone-header img{width:35px}.phone-hero{height:185px}.phone-hero h3{font-size:19px}.phone>button{padding:10px 4px;font-size:4px}.phone>p{font-size:4px;padding-bottom:10px}.digital-copy{gap:35px;margin-top:35px}.activation-grid{gap:22px}.campaign-poster{width:78%;padding:15px 12px}.poster-logo{width:44px}.campaign-poster p{font-size:15px}.campaign-poster>span{font-size:4px}.activation-item h3{font-size:16px;letter-spacing:-.3px}.activation-item>p{font-size:11px}.item-number{font-size:6px;letter-spacing:1px}.network-grid{gap:6%}.network h2{font-size:37px;letter-spacing:-1.5px}.network .body-copy p{font-size:11px}.growth-cycle li>div{font-size:13px}.growth-cycle li{gap:15px}.growth-cycle .fine-print{font-size:9px}.investment{gap:7%}.budget-value{font-size:77px;margin-top:65px}.budget-value>span{font-size:6px;letter-spacing:1px}.investment-copy h2{font-size:37px}.investment-copy>p{font-size:11px}.metrics-list{gap:0 35px}.metrics-list>div{gap:13px}.metrics-list p{font-size:12px}.metrics-list small{font-size:9px}.together-banner{min-height:490px}.together-banner h2{font-size:57px}.discussion-intro h3{font-size:30px}.discussion{gap:7%}summary{gap:12px}summary>h4{font-size:11px}.footer-meta{font-size:6px}}
@media(max-width:680px){:root{--gutter:24px}html{scroll-padding-top:83px}.site-header{height:86px;padding-inline:24px;border-bottom-color:#ffffff38;gap:20px}.brand{width:69px;height:52px}.brand img{width:69px}.brand-dark{top:8px}.header-partner{display:flex;font-size:9px;letter-spacing:1.6px;gap:18px}.header-partner small{font-size:6px;letter-spacing:2.5px}.partner-cross{font-size:21px}.desktop-nav{display:none}.menu-toggle{display:flex;flex-direction:column;justify-content:center;gap:6px;background:transparent;padding:10px 0 10px 15px;width:42px;height:42px;margin-left:auto}.menu-toggle span{display:block;width:26px;height:1px;background:currentColor;transition:transform .2s}.site-header.menu-open{background:var(--paper);color:var(--ink)}.menu-open .brand-light{opacity:0}.menu-open .brand-dark{opacity:1}.menu-open .menu-toggle span:first-child{transform:translateY(3.5px) rotate(45deg)}.menu-open .menu-toggle span:last-child{transform:translateY(-3.5px) rotate(-45deg)}.mobile-nav{position:absolute;left:0;right:0;top:100%;background:var(--paper);color:var(--ink);padding:22px var(--gutter) 35px;border-bottom:1px solid var(--line);max-height:calc(100svh - 86px);overflow:auto}.mobile-nav a{display:flex;align-items:center;gap:25px;padding:19px 0;border-bottom:1px solid var(--line);font-size:9px;color:#7a816b}.mobile-nav a>span{font-size:24px;letter-spacing:-.6px;color:var(--ink)}.site-header.scrolled{height:72px}.hero{height:810px;min-height:760px;max-height:none}.hero-photo{left:0;top:0}.hero-photo img{object-position:59% center}.hero-shade{background:linear-gradient(90deg,#263027e0,#26302764 72%),linear-gradient(0deg,#263027ee 0%,#26302710 50%,#26302726 90%)}.hero-content{padding-top:155px}.hero-eyebrow{font-size:6px;letter-spacing:1.6px;gap:9px}.short-line{width:18px}.hero h1{font-size:clamp(56px,19.4vw,77px);line-height:1.02;letter-spacing:-4px;margin-top:32px}.hero h1 span{letter-spacing:-2px}.hero-description{font-size:11px;max-width:290px;margin-top:28px;line-height:1.9}.hero .text-link{font-size:10px;margin-top:0}.hero .round-arrow{width:37px;height:37px;font-size:18px}.hero-bottom{bottom:25px;display:block}.hero-bottom p{font-size:6px;letter-spacing:1px}.hero-bottom p span{margin-inline:5px}.hero-note{font-size:13px;display:block;margin-top:8px}.hero-photo-label{right:10px;font-size:5px;top:41%}.section{padding-top:75px;padding-bottom:75px}.eyebrow{font-size:8px;letter-spacing:1.5px}.section-label{margin-bottom:26px;gap:16px}.section-label>span{font-size:9px}h2{font-size:41px;letter-spacing:-1.8px;line-height:1.16}.opportunity{grid-template-columns:1fr;gap:37px}.opportunity-copy h2{font-size:47px;line-height:1.12}.opportunity-copy .body-copy{max-width:none;margin-top:25px}.opportunity-copy .body-copy p{font-size:12px}.signature-line{margin-top:26px;padding-top:20px;font-size:13px}.signature-line strong{font-size:22px}.opportunity-visual{padding-top:0}.photo-frame{aspect-ratio:5/5.5}.photo-frame img{object-position:center 43%}.opportunity-visual figcaption{display:flex;font-size:6px;gap:10px}.opportunity-visual figcaption span:last-child{margin-top:0}.partnership-inner{grid-template-columns:1fr;gap:27px}.partnership-heading h2{font-size:39px}.partnership-intro{padding-top:0}.partnership-intro>p{font-size:12px}.partner-columns{grid-template-columns:1fr 1fr;gap:18px;margin-top:25px;padding-top:20px}.partner-name{font-size:9px;letter-spacing:1px}.partner-columns p{font-size:9px;line-height:1.9;margin-top:12px}.partnership-image{margin-top:10px}.partnership-image img{aspect-ratio:1.5;object-position:50% center}.partnership-image::after{background:linear-gradient(0deg,#263027c4,transparent 90%)}.partnership-image figcaption{left:20px;bottom:19px;right:15px;font-size:11px}.partnership-image figcaption strong{font-size:19px}.section-top{display:block;margin-bottom:40px}.section-top h2{font-size:39px}.section-aside{max-width:100%;font-size:12px;margin-top:23px}.micro-instruction{font-size:7px;margin-top:16px}.journey-tabs{display:flex;flex-direction:column;gap:0;padding:0;margin-left:0;width:100%}.journey-tabs::before{left:23px;width:1px;top:20px;bottom:30px;height:auto;right:auto}.journey-step{display:grid;grid-template-columns:48px 20px 1fr;gap:16px;padding:10px 0;align-items:center;text-align:left}.step-marker{width:48px;height:48px}.step-marker svg{width:23px;height:23px}.step-no{margin:0;font-size:8px}.step-name{font-size:12px;line-height:1.5}.step-break{display:inline}.journey-step.active .step-name{font-weight:700}.journey-panel{grid-template-columns:1fr;gap:15px;margin-top:22px;padding:25px;min-height:335px;position:relative}.journey-panel-index{font-size:58px;letter-spacing:-2px;position:absolute;right:24px;top:19px;opacity:.65}.journey-panel-content{padding-top:6px;position:relative;z-index:1}.journey-panel-content>.eyebrow{font-size:6px;letter-spacing:1px;max-width:76%;margin-top:8px}.journey-panel h3{font-size:26px;margin-top:27px;max-width:240px}.journey-panel p:not(.eyebrow){font-size:11px;line-height:1.9}.journey-panel .text-link{font-size:8px;gap:8px;margin-top:16px}.journey-panel .text-link svg{width:20px}.journey-next{width:32px;height:32px;justify-self:end;margin-top:0}.journey-caption{font-size:20px;line-height:1.5;margin-top:30px}.editorial-grid{grid-template-columns:1fr;gap:40px}.advertising h2{font-size:45px}.advertising .body-copy{max-width:none;margin-top:25px}.campaign-timing{padding-top:0}.campaign-timing>.eyebrow{padding-bottom:20px}.wave{gap:20px;padding-top:25px}.wave-index{font-size:32px}.wave h3{font-size:21px}.wave p{font-size:12px;max-width:none}.timing-example{padding-top:25px;padding-left:49px}.timing-example .concept-tag{font-size:6px;letter-spacing:.8px;padding:5px 8px}.timing-example h4{font-size:14px}.month-line,.window-caption{font-size:7px}.campaign-timing>.fine-print{font-size:10px}.statement-line{font-size:28px;letter-spacing:-1px;padding-top:30px;margin-top:0}.digital .section-top{margin-bottom:36px}.digital .section-top h2{font-size:37px}.device-stage{padding:0 30px 25px 0;width:calc(100% + 9px);margin-left:0}.laptop-screen{border-width:4px;border-bottom-width:8px;border-radius:7px 7px 2px 2px}.browser-bar{height:16px;font-size:4px;padding:0 7px}.browser-dots{gap:3px}.browser-dots i{width:3px;height:3px}.browser-lock{font-size:8px}.mock-header{padding:8px 9px;gap:6px}.mock-header img{width:29px}.mock-header>span{font-size:2.5px;letter-spacing:0}.mock-header button{font-size:2.7px;letter-spacing:0;padding:4px 0}.mock-hero{height:145px}.mock-hero-copy{left:14px;top:22px}.mock-hero-copy>span{font-size:3px;letter-spacing:.8px}.mock-hero-copy h3{font-size:24px;letter-spacing:-.6px;margin-top:8px}.mock-hero-copy button{padding:8px;font-size:4px;letter-spacing:.3px;margin-top:11px}.mock-hero-copy button span{margin-left:7px}.mock-products{gap:5px;padding:8px 10px;grid-template-columns:1.6fr 1fr 1fr}.mock-products>div>span{font-size:8px}.mock-products p{font-size:3px;margin-top:4px}.mock-products>img{height:46px;width:46px}.laptop-base{height:7px;bottom:10px;left:-1%;right:-1%}.laptop-base::after{height:2px}.phone{width:82px;border-width:3px;border-radius:14px;bottom:7px;right:-2px;box-shadow:0 7px 15px #181e232b}.phone-speaker{width:28px;height:6px}.phone-header{height:28px;padding-top:4px}.phone-header img{width:26px}.phone-hero{height:125px}.phone-hero>div{left:8px;bottom:12px}.phone-hero span{font-size:3px;letter-spacing:.6px}.phone-hero h3{font-size:13px;letter-spacing:-.4px;margin-top:3px}.phone>button{font-size:3px;letter-spacing:0;padding:7px 2px;margin:8px 5px 3px;width:calc(100% - 10px)}.phone>p{font-size:3px;padding:2px 0 7px}.concept-caption{font-size:8px;line-height:1.9;margin-top:10px;text-align:left}.concept-caption .concept-tag{font-size:6px;letter-spacing:.7px;padding:3px 6px;margin-right:5px}.digital-copy{grid-template-columns:1fr;gap:18px;margin-top:30px;padding-top:25px}.digital-copy p{font-size:12px}.activation .section-top h2{font-size:38px}.activation-grid{grid-template-columns:1fr;gap:40px}.activation-image{aspect-ratio:1.2;margin-bottom:20px}.activation-image>img{object-position:center 46%}.merchandising{aspect-ratio:1.1}.campaign-poster{width:58%;height:89%;padding:16px 16px 14px}.poster-logo{width:51px}.campaign-poster p{font-size:20px}.poster-watch{max-height:55%}.campaign-poster>span{font-size:4px}.item-number{font-size:7px;letter-spacing:1.5px}.activation-item h3{font-size:22px;letter-spacing:-.7px;margin-bottom:12px}.activation-item>p{font-size:12px}.retail-statement{font-size:22px;margin-top:44px}.retail-statement strong{font-size:11px;line-height:1.8;display:inline-block;margin-top:6px}.network-grid{grid-template-columns:1fr;gap:36px}.network h2{font-size:39px}.network .body-copy p{font-size:12px}.growth-cycle{padding-top:0}.growth-cycle .concept-tag{font-size:7px}.growth-cycle ol{margin-top:26px}.growth-cycle li{gap:20px;padding-bottom:26px}.growth-cycle li>div{font-size:15px}.growth-cycle li small{font-size:11px}.growth-cycle .fine-print{font-size:10px}.investment{grid-template-columns:1fr;gap:35px}.budget-value{font-size:clamp(80px,23vw,113px);letter-spacing:-5px;margin-top:33px}.budget-value>span{font-size:7px;letter-spacing:1px;margin-top:7px;white-space:normal}.budget-caption{margin-top:29px;padding-top:20px}.tiny-star{font-size:36px}.budget-caption p{font-size:11px}.investment-copy{padding-top:0}.investment-copy h2{font-size:42px}.investment-copy>p{font-size:12px}.budget-priorities{margin-top:24px}.investment-copy>.fine-print{font-size:10px}.measurement .section-top h2{font-size:41px}.metrics-list{grid-template-columns:1fr;gap:0}.metrics-list>div{gap:18px;padding:21px 0}.metrics-list p{font-size:14px}.metrics-list small{font-size:10px;line-height:1.7;margin-top:7px}.metrics-list svg{width:23px;height:23px}.measurement-note{font-size:10px;margin-top:28px;padding:20px;gap:13px}.together-banner{min-height:510px}.together-banner>img{object-position:52% center}.together-overlay{background:linear-gradient(90deg,#222b25e6,#222b2578 80%)}.together-banner-copy{padding-top:75px;padding-bottom:65px}.together-banner .section-label{font-size:7px}.together-banner h2{font-size:47px;letter-spacing:-1.8px}.together-banner-copy>p:last-child{max-width:270px;font-size:12px}.discussion{grid-template-columns:1fr;gap:33px;padding-bottom:55px}.discussion-intro h3{font-size:35px;line-height:1.2;margin-top:22px}.discussion-intro>p:not(.eyebrow){max-width:100%;font-size:12px;margin-top:20px}.discussion-label{margin-top:25px;font-size:7px}.discussion-questions summary{padding:20px 0;gap:15px}.discussion-questions summary>h4{font-size:12px;line-height:1.8}.discussion-questions details>p{padding-left:30px;font-size:11px}.closing{display:block;padding-bottom:65px}.closing h2{font-size:77px;letter-spacing:-4px}.back-top{margin-top:32px;width:max-content;font-size:10px;padding-bottom:0}.back-top .round-arrow{width:35px;height:35px;font-size:18px}.footer{padding:30px 0}.footer>.container{flex-wrap:wrap;gap:22px}.footer img{width:62px}.footer>div>div>span{font-size:6px;letter-spacing:1px}.footer>div>div>p{font-size:8px}.footer-meta{width:100%;margin-top:3px;margin-left:0;text-align:left;font-size:6px;line-height:1.9}.locator-dialog{padding:38px 26px}.locator-dialog h2{font-size:37px}.dialog-pin{width:34px;height:34px}.locator-dialog .concept-tag{font-size:6px;letter-spacing:.8px}.locator-dialog>.eyebrow{font-size:6px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{animation:none!important;transition:none!important}.motion-ready .reveal{opacity:1;transform:none}}
@media print{.site-header,.journey-next,.back-top,.phone{display:none}.hero{height:750px}.section{padding-top:60px;padding-bottom:60px}.reveal,.motion-ready .reveal{opacity:1;transform:none}.hero,.network,.together-banner{-webkit-print-color-adjust:exact;print-color-adjust:exact}details>p{display:block}section{break-inside:avoid}body{font-size:11px}}